Your Growth Strategy Isn’t Failing. Your Implementation Is
9 February 2026 - 2 Minute Read
Most boards and executive teams don’t suffer from a lack of strategy.
They know where the business needs to go. Yet growth slows. Change drags & results disappoint. The real risk sits between decision and delivery, not in the strategy itself.
The Gap No One Owns
At board level, decisions are clear:
- New growth targets
- New services or routes to market
- New operating or sales models
But execution is often assumed rather than owned. Sales leaders are expected to adapt while still hitting numbers. Operational teams keep delivering today while being asked to build tomorrow. No one sits squarely between leadership intent and frontline reality. That gap is where strategies quietly fail.
Capability Isn’t the Issue. Execution Capacity Is.
Most businesses already have:
- Strong leadership
- Highly capable “doers”
What they lack is experienced execution leadership, someone who can translate strategy into practical change without disrupting revenue. Especially where strategy comes from investors or overseas leadership, the assumption is often:
“We’ve decided - the business will follow.”
It rarely works that way.
Making Strategy Land - making it executable.
We work alongside boards, business owners and C-suite teams to:
- Turn strategic intent into real commercial action
- Support sales leadership through change
- Maintain momentum while transformation is delivered
- Bridge the gap between boardroom vision and sales execution
Our approach is shaped by real-world leadership experience and frameworks drawn from Harvard Business School executive programme “aligning strategy & sales” where the wise professor taught…
Great strategy + poor execution = failure
Average strategy + great execution = success
The Real Question for Leadership
Growth doesn’t fail because ideas are weak. It fails because execution is under-led.
The question for boards is no longer “Is our strategy, right?”
It’s “Who is responsible for making it work?”
That’s the problem Baby Blue helps solve.
Curious? Let’s talk. Contact us
About the Author
Lee Bailey
Lee Bailey brings 30 years of experience in the IBM services industry, beginning his career in engineering before transitioning into sales and ultimately sales leadership. A qualified Chartered Director (CDir), Lee has served as a Board Member, Director, and Board Advisor for multiple IT services businesses. As the founder of Baby Blue IT & Consulting, he is assembling a team of industry experts focused on IT services and business growth, leveraging his extensive expertise to drive innovation and value for clients.
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