Pancake Day Came and Went

18 February 2026 - 2 Minute Read

Pancake Day came and went this week. A short window of good intentions, careful preparation, and the occasional flip that didn’t quite go to plan.

With Lent now underway, it’s traditionally a time to give something up and refocus on what really matters. That idea of stepping back, simplifying, and removing the excess resonates far beyond the kitchen.

In IT infrastructure support, complexity rarely arrives all at once. It builds gradually: legacy maintenance agreements that no longer fit the environment, overlapping support contracts from past refresh cycles, and rising OEM costs that are accepted simply because “that’s what we’ve always done”.

Over time, this creates unnecessary cost, operational friction, and reduced flexibility, all without delivering additional value.

This is where a deliberate pause can make a real difference.

At Baby Blue, we work with organisations to review and rationalise their hardware support strategies. That might mean identifying where third-party maintenance provides a better commercial outcome, assessing the viability of self-sparing, or aligning support models to actual business risk rather than historic procurement decisions.

The result is simpler support, improved cost control, and greater confidence that infrastructure services are aligned with operational priorities.

If Pancake Day is about getting the flip right, Lent is about removing the excess. Both serve as timely reminders that simplification, when done thoughtfully, can deliver real benefits.

If you’re using this time of year to review priorities, it may also be a good moment to ask whether your support strategy still fits the needs of your business today.

About the Author

Chris Smith

Chris Smith is a sales leader and consultant with over 30 years of experience in IT managed services. With a background in IBM hardware maintenance, he transitioned from field engineer to sales and marketing director, creating the foundations for Blue Chip Cloud, which became the largest IBM Power Cloud globally at the time. Chris played a key role in the 2021 sale of Blue Chip and grew managed services revenue by 50%. He’s passionate about building customer relationships and has implemented Gap Selling by Keenan to drive sales performance. Now, Chris helps managed service providers and third-party maintenance businesses with growth planning and operational improvement.

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