Privacy Policy

Effective date: August 2025

Baby Blue IT Consulting ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website or use our services.

1. Information We Collect

• Personal Information: Such as your name, email address, phone number, company name, or billing details when you contact us, sign up for services, or submit forms through our website or third-party form processors.
• Usage Data: Including your browser type, pages visited, interactions with our website, and IP address. This helps us improve user experience and functionality.
• Cookies and Tracking Technologies: We use cookies to understand user preferences, enhance your browsing experience, and for analytics purposes.
• Form Submissions: When you submit contact forms or enquiry forms on our website, your information is processed by our servers and used to send notifications to our team. We use a trusted email delivery service (Resend) to send emails and do not forward form data to FormScale.
• Anti-Spam Data: We use internal anti-spam measures such as a hidden honeypot field. Google reCAPTCHA is not currently enabled site-wide.

2. How We Use Your Information

• To provide, operate, and maintain our services
• To improve and personalise your experience
• To communicate with you, including for customer support and responding to enquiries
• To analyse usage for performance and site optimisation
• To protect our website from spam, fraud, and abuse
• To comply with legal obligations

3. Third-Party Services We Use

4. Sharing Your Data

We do not sell your personal data. We may share your information with:

• Trusted third-party service providers who assist us in operating our website and delivering our services (such as Resend, Google services, analytics platforms, CRM tools, and hosting providers)
• Legal authorities when required by law or to protect our rights
• Business partners only with your explicit consent

All third parties are required to maintain the confidentiality of your data and use it only for the purposes we specify.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy.

6. Your Rights

Under applicable data protection laws, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate personal information
• Delete your data (subject to legal obligations)
• Object to processing for marketing purposes
• Withdraw consent where processing is based on consent
• Data portability in certain circumstances
• Opt out of communications at any time

To exercise these rights, contact us at info@babyblueit.com.

7. Security

We implement industry-standard security measures to protect your data, including:

• Secure data transmission (SSL/TLS encryption)
• Regular security assessments of third-party providers
• Access controls and authentication measures
• Anti-spam and fraud protection

However, please note that no method of transmission over the internet is 100% secure.

8. International Data Transfers

Some of our third-party service providers (including Resend and Google services) may process your data outside the UK/EU. We ensure appropriate safeguards are in place for such transfers in accordance with applicable data protection laws.

9. Cookies and Tracking

We use cookies and similar technologies for:

• Essential functionality (necessary for the website to work)
• Analytics (Google Analytics to understand site usage)
• Anti-spam protection (reCAPTCHA functionality)
• Marketing (Google Tag Manager for conversion tracking)

You can manage your cookie preferences through our cookie banner or your browser settings.

10. Third-Party Links

Our website may contain links to other sites. We are not responsible for their content or privacy practices. We recommend reviewing the privacy policies of any external sites you visit.

11. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children under 16.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we do, we'll revise the "Effective date" at the top of this page and notify you of significant changes where required by law.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, you can contact us at: