What’s the one thing that truly puts a customer first? Experience.
19 January 2026 - 2 Minute Read
In IT infrastructure support, doing the right thing for customers is rarely about following a single rule or pushing a single support model. It’s about judgement & good judgement is only built through experience.
After many years of providing Third Party Maintenance for enterprise IT equipment, we have learned that the best outcomes come from real world understanding, not external pressure, not rigid policies & certainly not one size fits all thinking.
Supporting mission critical environments over time has taught us one important truth, that there is a place for Third Party Maintenance, and there is a place for OEM support with, very often, the right answer being a combination of both within the same customer.
To the unwary, the choice can look very simple; if a system is not EOSL and updates are available, stay with the OEM or if it is EOSL and updates have stopped, move to Third Party Maintenance however, like everything in life it is far more nuanced than that.
There are situations where updates exist but are unusable or irrelevant which makes Third Party maintenance the better option. Equally, there are certain machines in certain circumstances that we would recommend staying with the OEM for as long as possible even though updates are no longer available.
This is where experience really matters.
Our role is to guide customers to the choice that’s right for them with perhaps our most powerful advantage being the ability to combine IBM OEM support, HPE OEM support & Third Party Maintenance under a single contract.
One agreement.
One set of commercial terms.
Aligned start and end dates.
No juggling renewals. No unnecessary complexity. Just clarity, simplicity, and control.
Ultimately, experience gives us something more valuable than technical knowledge alone, it gives us the wisdom to do the right thing for our Customers each & every time.
Sometimes that means manufacturer support, sometimes it means Third Party Maintenance & often it means the blending of both.
Because real partnership isn’t about pushing a service model, it’s about earning trust through honest advice, flexible solutions, and support that genuinely fits a Customers’ needs every time.

About the Author

Will Nicholls
Will Nicholls is an industry recognised expert in the field of Hardware & Software Maintenance services especially around all IBM platforms. Will has worked in this field as a salesman for over 25 years and in his time has won some of the largest third party maintenance contracts many of which, due to his passion for account management, stayed with him for multiple years. Will is known for his innovation, bringing new, highly profitable services to the organisations he worked for. Will is now responsible all things maintenance related and making sure that we always do the right thing for the Customer.
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