What's in a Name? The Story Behind "Baby Blue IT & Consulting"

We’ve had a lot of people, customers, colleagues, and IBM insiders-comment on our company name. "I love the name Baby Blue," they say. "But what does it actually mean?" Well, we’re glad you asked.

The truth is there’s no single answer. And we quite like it that way.

Yes, we specialise in IBM services, and as many in the industry know, IBM has long been affectionately known as Big Blue. So, it’s no surprise that people assume Baby Blue is a nod to our roots in the IBM world. In fact, several former IBMers have asked us directly if that was our intention.

Others, especially those who’ve worked in the UK’s IBM ecosystem, connect the name to our past. Many of our directors and consultants spent decades building up Blue Chip, once the UK’s largest independent IBM support provider. After Blue Chip was acquired and renamed by a private equity firm, we took a fresh path. And yes, Baby Blue might just sound like a natural evolution from Blue Chip. Many of our former colleagues certainly think so.

But here’s the thing: we’re not confirming anything.

Just like a great song lyric that means different things to different people, we’re happy for Baby Blue to be whatever you want it to be. Maybe it’s a tribute to IBM. Maybe it’s a tip of the hat to our former Leader & past. Or maybe it’s just a name that sounds good and feels right.

Whatever you think, we’re glad you like it.

Baby Blue IT & Consulting
Supporting your IBM systems with genuine expertise, real-world experience, and a name worth remembering.